The Youth LEAD Corner
Domestic Potentials of Cebu-made Furniture and Furnishings: A market sensing study
In 2012, GIZ tapped BizFTC to conduct a market sensing study. It was conducted with producers of furniture and furnishings in Cebu to identify opportunities and threats for furniture and furnishings in the domestic market.
The study reviewed the strengths and weaknesses of Cebu‘s existing furniture and furnishings sub-sectors, relate it with opportunities and threats and identify niches in the domestic market. The study also analyzed market sensitivity to price, product quality, distribution strategy, utility and promotion of medium to high end hospitality, condominium and real estate developers in the NCR and Cebu as potential buyers and provided impressions of potential buyers on Cebu furniture and furnishings.
The research team conducted desk review and primary data gathering. Findings, conclusions and recommendations were presented to furniture and furnishings stakeholders in Cebu City.