Monitoring mission for the “Support Program for Development of Marketing Activities of FFF Biofarming Clusters”
The project served as a monitoring, counselling and learning exchange of Agriterra to the progress of the Support Program for Development of Marketing Activities of FFF Biofarming Clusters and defined the future partnership of Agriterra and FFF in 2013.
The basic objective of the project monitored was to enhance the incomes of participating farmers and the sustainability of their clusters by developing their marketing capacities and programs. By promoting a more market-oriented approach to production among cluster members, farmers will be able to produce the right varieties and quantities of products for pre-identified buyers with lessened risks of marketing failure. In turn, they will be able to enhance the quantity, quality and value of their products based on market needs and in the process will generate added financial rewards for their farming efforts. The clusters themselves will be able to generate revenues for their operations in exchange for providing marketing services to their members and/or engaging in profitable marketing operations themselves. An ancillary objective is to develop the institutional capacity of the FFF and FFFCI to undertake marketing development programs on a sustainable basis.
The Consultant/Evaluator of BizFTC conducted field monitoring activities to the selected 9 bio-farming clusters (3 in Luzon, 3 in Visayas and 3 in Mindanao) and conducted interviews/meetings to bio-farming clusters, the assigned Market Development Officers (MDOs) and FFF field staff to monitor progress of activities against target outputs in the Logical Framework of the project, determined the increase in income of participating farmers and extent of participation of bio-farming clusters in the Planning, Implementation, Monitoring and Evaluation (PIME) of the project at the cluster level, identified areas for improvement and provide actionable recommendations. Results of monitoring were feed backed to FFF project Staff and mother organization and Agriterra for appropriate actions.