Project Zero of Sooc Social Ventures
Project Zero is a social entrepreneurship program established in partnership with designer PJ Arañador, GK Sooc Arevalo, GKnomics, Philippine Business for Social Progress (PBSP), Business Fair Trade Consulting, and Sooc Social Ventures.
Discarded tarpaulins from Smart’s promotional materials are shipped to Iloilo for upcycling, converting these into high-quality, environmentally-friendly fashionable bags. Its main goal is to create livelihood projects through innovative design and product development.
Some of the recent tarpaulin bags have incorporated the local Hablon cloth, promoting local traditional crafts as well. These bags are sold under Arañador’s brand, Nautilus.
Project Zero received also the Award of Excellence in the 2012 Quill Awards and Social Contribution Award in the 2013 Asia Communication Awards in Singapore.